By the end of this training program, participants will be able to:
- Understand the significance of customer journey mapping in modern business strategies.
- Develop the skills to create detailed and insightful customer journey maps.
- Analyse customer journeys to identify pain points and opportunities for improvement.
- Implement strategies to enhance customer experiences and drive loyalty.
- Use data and feedback to continuously optimize customer journeys.
- Apply customer journey mapping techniques to real-world business scenarios.
Upon completing this training, participants will be able to:
- Create comprehensive customer journey maps that capture the entire customer experience.
- Analyse journey maps to identify touchpoints, pain points, and areas for improvement.
- Implement strategies to enhance customer interactions at key touchpoints.
- Use customer feedback and data to make data-driven improvements to customer journeys.
- Apply customer journey mapping principles to various industries and business contexts.
- Leverage customer journey mapping as a strategic tool for improving customer satisfaction and loyalty.
- Pre- Assessment
- Interactive lectures and presentations
- Hands-on workshops
- Case studies
- Group discussions
- Feedback and reflections
- Post – Assessment
- Business Owners
- Customer Experience Managers
- Marketing Managers
- Product Managers
- Sales Managers
- Customer service and support team
- Other related positions